The search for the best five a side team in the UK, The Millennium Cup was sponsored by Sega and Radian B respectively over a four year period.

It was the first ever grass roots football competition to have its own dedicated TV show

With an integrated media campaign featuring Ian Wright and Dennis Wise with the Sun, Sky Sports News, Soccer AM, Loaded and Virgin Radio. Celeb managers included Terry Venables, Ron Atkinson, Alan Curbishley, Gordon Strachan, Emlyn Hughes, Alan Kennedy, Frank MacAvennie, Robbie Earle and Barry Fry.

Our celebrity match featured the likes of Keith Allen, The Prodigy, Angus Deayton, James Nesbitt, Take That, Eastenders, Vernon Kaye, Ralph Little, Goldie and Hollyoaks.